Finance and Policy Committee Meeting
With construction of the Dubbo Regional Theatre and Convention Centre nearing completion a logo has been designed for what is expected to be the leading theatre complex in regional NSW.
Council’s City Image Branch has designed an identifier for the centre and has market-tested the design with community members.
Prior to market testing many variations were developed and considered by staff before the design, with wording of Dubbo Regional Theatre Convention Centre, set at an angle of forty five degrees to represent the theatre’s seating, settled on.
It is also recommended that a marketing ‘catch-phrase’ be developed for the centre.
Finance and Policy Committee Chairman Cr Richard Mutton said the striking design had been shown to community members and had met with critical acclaim.
“The logo design is fresh, crisp and vibrant and the colours of ruby red, aqua blue and lime green were preferred by those researched to an alternative.”
“It is critical that a logo be adopted at this early stage so that it can be incorporated into all documents and material produced by the centre including website, season subscription brochure and insignia/signage on the front and inside of the building,” Cr
Mutton said.
“The design was recommended for adoption by Council at the monthly meeting of the Finance and Policy Committee this week and will now go to a full meeting.”
If approved, the logo will soon be featured on all communication material produced for the new complex.
Cr Richard Mutton
Chairman, Finance & Policy Committee
Phone: 0428 228 209