MASS BENEFITS FROM EVENT ATTRACTION
Dubbo Regional Council has attracted nine major events to the region this year, through our events attraction program, which has driven a total of $5.4M into the economy.
Along with driving significant economic benefits through the attraction of visitors to the Dubbo Region, these events shine a spotlight on the region as a tourist destination as well as generate desirable social and community benefits.
Dubbo Regional Council Mayor Josh Black said these return benefits for our community wouldn’t be received without the work that went in behind the scenes.
“The amount of work Council staff put in every day to assist these events in coming to Dubbo, as well as the work that goes into keeping the venues world-class, makes them a real asset for our community.”
“Victoria Park No 1 oval is looking amazing at the moment, with cricket players commenting on what a great asset it is for Dubbo. This year No 1 has hosted four different cricket events at various times, with games also played on other fields around the Dubbo Region, he said.
Council provided a total of $51,000 towards the events through the program, with a $106 return on every $1 spent for our community.
Strong access to transport and accommodation, quality venues, additional visitor experiences and the wider catchment options, make the Dubbo Region appealing to owners of large-scale events.
Clr Black said staff continued to work hard to attract mass participation events and mass gatherings.
“We are always on the lookout for cultural and live entertainment events for our community as well as sporting events. Council strongly focuses on events that bring a junior involvement, with these activities generally delivering a larger economic value and further benefits when family and friends accompany the juniors.”
Cricket NSW Head of Premier and Country Cricket Nic Bills said they were thrilled with the long-term partnership they have with Council, to play both the State Challenge and the Youth Championship carnivals in Dubbo.
“The quality of the pitches, ovals and off field facilities, along with the ease of working with the staff on the Council ensure we can host our events, with 12 to 24 teams playing with ease.
“Nothing is ever too hard for the ground staff and they are willing to go above and beyond to ensure players and officials get the best quality playing experience.”
The Regional Events Branch is in the process of developing an Events Strategy that will set out a framework and methodology to guide Council’s event support and attraction initiatives over the next five years.
For more details and to have your say on the Draft Event Strategy visit: https://yoursay.dubbo.nsw.gov.au/draft-event-strategy
Last Edited: 14 Nov 2024