CAMPAIGN HIGHLIGHTS A REGION ON THE RISE
Focusing on the Dubbo Region as a place to live, work, invest and learn sits at the heart of Dubbo Regional Council’s (DRC) regional perception campaign.
The Region on the Rise campaign speaks to a variety of businesses and individuals through stories and videos about their place in the Dubbo Region, why they have settled here and what they gain from being here.
From AMSL Aero, who use Bodangora Airfield as their outdoor laboratory, to AREA who work in environmental compliance across the country but base themselves in a former Brewery in the heart of Dubbo, to a Sydney University doctor who now calls the region home after pivoting his career to focus on rural education and health services, the campaign looks at a diverse cross section of the community.
Phil and Cherie Thompson also talk about the self-sustaining ecosystem behind their business that strengthens culture, economy and environmental stewardship, while Gargi Ganguly focuses on the multicultural aspects of the community and their connection to our region. The campaign also looks at the conservation that goes on behind the scenes at Taronga Western Plains Zoo, a place more commonly known as a tourist attraction and the amazing work they are doing for wildlife.
“A Region on the Rise the culmination of months of work, a campaign that highlights just some of what our region has to offer,” Dubbo Regional Council Mayor Josh Black said.
“Staff have worked hard over the past 12 months, seeking out some of the amazing businesses who call our region home, allowing us to tell their stories to the world.
“The campaign will now be shared with local residents, while also being used to target markets across the state, looking for those people who seek an opportunity to invest or move to our great region,” Clr Black said.
Dubbo Regional Council’s Director Strategy Partnerships and Engagement Jessica Brown said it was an incredibly exciting space for Council to be working in.
“This project stemmed from a desire to share the stories we were hearing from businesses and individuals and remind our community just our special our region is. We wanted to show them the amazing projects, and innovations are happening here in their own backyard,” Ms Brown said.
“The stories we have chosen for the launch showcase the diversity we have and look to educate those outside the region who may be looking to relocate and bring their ideas and businesses here and highlight the opportunities in our economy.
“We want to showcase a holistic picture of what the Dubbo Region is all about. This campaign is the ever-connected cycle of sharing the real stories, bringing new people to our region and helping our already exciting region grow and develop,” Ms Brown said.
For more information, to watch the videos and read the stories, visit www.dubbo.nsw.gov.au/rotr
Last Edited: 25 Feb 2025